Basant Rathore is the Sr VP, Strategic Planning, Brand and Business Development at Jagran Group. In his earlier stint, he has worked at agencies like Ogilvy, Mudra, Mindshare and Madison where he has planned and bought media for leading brands. He has conducted over 30 media workshops for professionals and has taught Media Management at several marquee management institutes across India.
He has been with the Jagran group for the last 14 years. Under him, Dainik Jagran has emerged as the most awarded newspaper brand in India for a range of consumer engagement initiatives with several award wins at Global Media Awards (INMA), Asian Media Awards (WAN IFRA), Effies, Abbys, Kyoorius, ECHO, WOW, Golden Awards of Montreux amongst several others.
Awards & Associations
- Received the ‚PAT Memorial Award for Outstanding Alumnus‘ by MICA in 2019. This is given to a MICA alumnus who has had a great career growth, occupies a leadership position and has contributed to societal good.
- Received Marketing Influencer of the Year 2018 at Asia Echo Awards
- Featured amongst the Top 10 in Media in India by Pitch Magazine, 2003
- Received Star Youth Achiever Award from the Global Youth Marketing Forum in 2008